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Coca-Cola's first advert made 100% from recycled packaging.
Role
Art Director
Agency
Ogilvy Berlin
Client
Coca-Cola UK
A Bottle Love Story encourages UK consumers to recycle through the story of two bottles who fall in love as they meet over and over again as they are recycled. The campaign received 54 million views and generated an 85% increase in awareness of Coca-Cola's dedication to saving the environment.
Recognition:
Spotlight Awards – 1x Bronze, 1x Publikumspreis
ADC Germany – Shortlist
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