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On to better. An "all-in-one" campaign to promote Hyundai's lineup of electrified SUVs
Role
Art Director & Concepting
Agency
Innocean Berlin
Client
Hyundai e-SUV Range
For this project, we deep-dived into Hyundai’s rich history and took inspiration in the wise words of its founder, to portray the brand’s relentless quest for better.
The result was Hyundai’s largest integrated campaign to date, entirely created and produced at the height of the pandemic. 12 months of work (and counting), 7 cars shot and post-produced, 100+ edits. A monster effort, only possible thanks to an extraordinary team, including acclaimed director Sebastian Strasser, academy award-winner cinematographer Linus Sandgren, post wizards at The Mill Berlin/London, and star composer Apparat.
Recognition:
ADC Germany: 1x Bronze, 2x Merit
Creative Circle Awards: 1x Bronze
Berlin Commercial Awards: Top 10 Craft - Best VFX/Animation
Featured on Shots, LBB online, David Reviews, Mediashotz, and more.
